At this stage, he was not satisfied even with the establishment of three brands, namely BoostOn, GoalsOn and SkillsOn. In 2014, he travelled to the United States and visited Zappo. While there, he witnessed how the late American Internet entrepreneur and venture capitalist Tony Shieh managed to create happiness in the working environment. This sparked Allen to conclude that the success of an organisation is derived from the alignment of the individual and organisational goals and values. This realisation came as he is making money but not feeling contentment and a sense of fulfillment. He brought this value shifting concept back to Malaysia and implemented it in PEOPLElogy, which has expanded to 17 employees.
(LOOVE triangles of individual and organisation)