Key Responsibilities:

• Write digital content for landing pages, social media postings, advertisement write-ups, and marketing collateral.
• Create clear and concise, eye-catching, creative, and influential content for content marketing across various channels.
• Write clear marketing copies for branding, advertisement, and promotion.
• Optimize headlines, taglines, eDM, digital content, and video copies to drive a higher click-through rate.
• Work with designers and videographers to create educational content in infographics, motion graphics, and video.
• Identify customers’ needs and pain points in our content and recommend new topics.
• Produce high-quality storytelling articles and ensure relevant keywords are used within the content to boost overall site SEO.
• Ensure all-around consistency, including style, fonts, tone, and manner.
• Regularly produce various content types to be used in experiments and A/B testing.
• Manage content library, modify available content, and adapt it to new use.
• Analyse content marketing metrics and make changes as needed.
• Work with teams and partners to develop content.