Senior Copywriter
PEOPLELOGY GROUP | WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Job Details
Job Type
Full-time / Permanent
Position Level
Sr. Executive
Qualification
Bachelor’s Degree
Discipline
Marketing
Schedule
Monday – Friday
Experience
5+ years
Job Description
We are seeking a Senior Copywriter who can craft compelling, clear, and conversion-driven messaging across digital and offline channels. This role is responsible for elevating our brand voice, sharpening our storytelling, and ensuring every piece of content is well crafted, whether a social post or campaign script, it needs to resonate with the right audience. You’ll play a key role in shaping the messaging strategy for PEOPLElogy’s multiple business verticals (B2B, B2C, and Digital).
Job Responsibilities
1. Messaging & Campaign Copywriting
- Write clear, persuasive, and audience-tailored copy for marketing campaigns, ads, websites, social media, landing pages, brochures, video scripts, and event materials.
- Craft strategic taglines, headers, captions, and CTAs that drive action and reflect brand personality.
- Translate high-level concepts into compelling narratives and actionable content across segments.
2. Brand Voice & Consistency
- Maintain and evolve a consistent brand voice across PEOPLElogy and all subbrands.
- Ensure tone, clarity, and message alignment across all touchpoints and formats.
3. Collaboration & Strategy
- Working closely with designers, marketers, product teams, and business leads to co-develop integrated campaigns.
- Lead or contribute to brainstorming sessions for campaign ideas, product launches, and content initiatives.
4. Editing & Quality Control
- Proofread and edit content for grammar, clarity, accuracy, and tone.
- Ensure copy is SEO-optimized where applicable (especially for blogs, landing pages, and websites).
Job Requirements
- Bachelor’s degree in communications, Journalism, Marketing, English, or related field.
- 5+ years of experience in copywriting, preferably in marketing, branding, or creative agency environments.
- Strong portfolio showcasing impactful copy across channels and industries.
- Excellent command of English (BM proficiency is a plus).
- Strong storytelling and creative conceptualization skills.
- Basic understanding of SEO, digital ad copywriting, and A/B testing best practices.
Benefits
- Cell phone reimbursement
- Dental insurance
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development
- Vision insurance
Supplemental Pay:
- Yearly bonus
