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Our Story

01

Award-Winning Integrated People Development Solutions Provider

Achieving Individual and Organisational Success To Impact 10 Million Lives across Southeast Asia.

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02

PEOPLElogy Transformation Model

PEOPLElogy stands as the leading integrated people development solutions provider with a resolute commitment to facilitating digital workforce transformation by empowering individuals and elevating organisations. Our approach is emphasised by an innovative PEOPLElogy Transformation Model, a strategic triad connecting talents and businesses with the power of digital transformation.

03

Our 6D Development Framework

DISCOVER

Assessing talents’ interests, passions, skills, and job readiness for holistic individual potential.

DESIGN

Creating personalised career pathways to achieve targeted career goals.

DEVELOP

Providing comprehensive training support for well-rounded professional development.

DEPLOY

Facilitating seamless talent and career empowerment, and building a future-ready digital workforce community.

DIGITISE

Implementing a sturdy learning management system with progressive pathways.

DIGITALISE

Establishing a comprehensive system for a seamless transition into a fully digitalised environment.

04

Our Achievements

At PEOPLElogy, we pride ourselves in delivering top-notch people development solutions to meet the needs of our clients. Our dedication to excellence has been consistently recognised through a series of prestigious awards and accolades.

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05

Our Leaders

Discover the driving force behind PEOPLElogy’s journey to success. They are the movers and shakers which meticulously craft the foundation of our organisation, fueling our position as Malaysia’s award-winning integrated people development solutions provider.

Profile

Allen Lee

Founder

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Cally Yau

Chief Executive Officer (CEO)

Profile

Joey Lee

Chief Operating Officer (COO)

Profile

Founder

Allen Lee

Profile

CEO

Cally Yau

Key Personnel

Profile

Wilson Choo

General Manager of
PEOPLElogy Digital

Profile

Benjamin Tan

General Manager of PEOPLElogy Development

Profile

Peter Ng

Head of Finance

Profile

Chief Operating Officer (COO)

Joey Lee

Profile

General Manager of
PEOPLElogy Digital

Wilson

Profile

General Manager of PEOPLElogy Development

Benjamin Tan

Profile

Head of Finance

Peter Ng

Profile

Vivian Lee

Head of Product and Innovation

Profile

Elaine Yap

Head of Corporate Branding & Communication

Profile

Dylan Wong

Head of Technology

Profile

Head of Product and Innovation

Vivian Lee

Profile

Head of Corporate Branding & Communication

Elaine

Profile

Head of Technology

Dylan Wong

Digital Workforce

Leading the future in

DIGITAL WORKFORCE TRANSFORMATION

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Tags: peoplelogy, https://peoplelogy com/our-story/

PEOPLElogy assists your organization in identifying and capitalizing on its most valuable asset – its employees. Our winning 6D formula will help transform your team into a workforce to be reckoned with.

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Joey Lee

Chief Operating Officer of PEOPLElogy

Joey Lee is the Chief Operating Officer (COO) for PEOPLElogy Group, responsible for the Shared Services team.

After completing her Degree in Business and Marketing, Joey was offered her first job at PEOPLElogy as an event executive. She gained a ton of experience while traveling for roadshows across Peninsular Malaysia and was eventually promoted to her position as the Chief Operating Officer. She oversees the Shared Services team of PEOPLElogy’s three regional branches: Petaling Jaya, Penang, and Johor.

Joey helped to set up and establish the Shared Services team that handles the three regional offices within Malaysia. She believes in fostering a positive environment within PEOPLElogy and endorses a conducive workforce built on trust and happiness. She also ensures that all training done within PEOPLElogy’s influences adheres to the organisation’s values and development framework.

Joey is a firm believer that innovation and sophisticated technology can digitally transform PEOPLElogy into an integrated people development solution powerhouse not just regionally but throughout the Southeast Asian (SEA) region as well. She will be overseeing the opening of PEOPLElogy’s Indonesian and Vietnamese branch in the foreseeable future.
She believes that PEOPLElogy’s digitalisation efforts will be an important aspect in smoothly transitioning its products, services and reputation not just in Malaysia, but in its overseas branches too, and to reach one step closer towards realising its mission of impacting 10 million lives.

Joey always seeks for her client’s satisfaction, ensuring that the delivery of service is of the highest standards whilst building a good rapport and a sustainable relationship through open and interactive communication. She always believes that management and employees should align their individual and team objectives around satisfying and retaining customers.

Wilson Choo

General Manager, PEOPLElogy Digital

Operational Excellence | Digital Transformation Leader 

Wilson brings 26 years of experience driving operational excellence, IT, and digital business growth across multinational corporations and startups. He specialises in adapting to evolving business landscapes through strategic implementation and innovation.

His career spans contact centre operations, manufacturing customer quality, services operations, project readiness, product ownership, and sales operations leadership. 

He has worked with companies including Dell Technologies, Jobstreet.com (SEEK ASIA), Talent.com, and AwanBiru Technology Berhad, with extensive experience across Southeast Asia and Australia & New Zealand. He has experience in business process re-engineering, digital transformation, CRM implementation, and merger and acquisition support. 

His leadership in country and sales operations is exceptional, as proven by his ability to lead a team in generating an annual revenue exceeding RM 118 million with an EBITDA exceeding 60%. 

Over the past 15 years, Wilson has played a key role in business transformation initiatives, including digitising offline operations, implementing integrated business systems, deploying CRM platforms across 13 countries in Asia, and supporting mergers, acquisitions, and post-merger integrations. 

With his diverse experience, he remains focused on innovation, collaboration, and aligning teams toward meaningful outcomes. He remains committed to continuous learning and adapting in a dynamic business environment.

Benjamin Tan

General Manager for PEOPLElogy Business

Benjamin Tan is a dynamic leader with 14 years of experience in driving growth and operational excellence. He possesses a proven track record in strategic planning, process improvement, and performance management, consistently delivering measurable results. 

Benjamin’s extensive experiences include roles as Chief Strategy Officer and Country Manager at TribeHired, CEO of Codemic. He has led cross-regional teams, managed profit & loss (P&L), and spearheaded strategic initiatives across Malaysia, Singapore, Indonesia, and Thailand. Earlier in his career, he served as Chief Business Officer at 21 PRODUCTIONS in Melbourne. 

He is noted for his outstanding achievements throughout his career. Among his most distinguished accomplishments include contributing towards a 46% 5-year CAGR at TribeHired prior to acquisition. He also helped the aforementioned organisation achieve a 280% revenue growth with a 15% PAT during their expansion into Jakarta and Bangkok. 

He also increased profitability in Codemic’s first year and drove 28% annual revenue growth in the subsequent year following its inception, prior to a successful integration with TribeHired.  

Benjamin’s ability to drive transformative growth through strategic planning, operational excellence, and data-driven insights is evident in his impressive career. His experience leading diverse teams and achieving significant financial milestones accentuates his expertise in fostering collaboration, innovation, and sustainable business impact.

Peter Ng

Head of Finance

During his time with the organisation, he has implemented new SOPs for the Finance and Operations department that improves our invoicing and project collections. He has also implemented a cloud-based accounting software.

A Fellow member of the Association of Chartered Certified Accountants (ACCA, UK) with over 25 years of experience in the Finance industry, Peter has helped several companies improve their financial prospects in the past, namely Green Packet Berhad and Genting Malaysia Berhad.

With his financial acumen and knowledge, he helped Genting Malaysia Berhad obtain ISO 9001/2005 Standards in Finance in the Hospitality Division in 2005 and implemented various softwares (SAP, Property Management System) for the company’s business units.

He was also the one that implemented Green Packet’s new accounting software to meet the GST requirement and obtain the Operating Headquarter Status from MIDA (10 years of tax holidays). His goal is to use his knowledge and expertise to drive PEOPLElogy Group to greater heights.

Vivian

Head of Product and Innovation

Vivian Lee is the Head of Product & Innovation at PEOPLElogy. She is adept at leadership and soft-skill development. 

Vivian comes from a different industry background and has been with the company for 14 years. As an expert in P&I, she understands the needs of the customers by offering tailored people development solutions to help leaders achieve set goals in organisation and help facilitate talents.

Vivian loves the people development industry for the fact that she can use her expertise to help organisations upskill new talents and elevate them to the next level. Seeing how success motivates her to do better, she aims to leverage her expertise by branching out to other Southeast Asian nations. 

She has a strong vision for PEOPLElogy, by contributing her expertise to ensure that the organisation becomes the #1 integrated people development solutions provider through digital workforce transformation.

Elaine Yap

Head of Corporate Branding & Communication

With over two decades of experience spanning APAC and Europe, Elaine is strong in branding, marketing strategy, and digital transformation. Beginning her journey in Malaysia, she has made a significant impact across industries, including Banking, Telecommunications, FMCG, Fitness, Appliances, Technology, and Digital Media.
In 2007, she took the project management lead at BRANDO, a leading digital agency in Dublin, where she collaborated with global giants like Microsoft, O2, RTE, Nissan, Aer Lingus, RaboDirect.ie and Celtic Manor (UK). Under her governance, BRANDO earned multiple prestigious accolades, including AdFx awards, Cannes Cyber Lion, and One Show Interactive Awards for groundbreaking digital campaigns.

Elaine returned to Malaysia in 2012, and joined multinational corporations like Panasonic and Beiersdorf as a Regional Digital Marketing Lead for APAC. There, she spearheaded high-impact digital and eCommerce initiatives, driving brand growth and consumer engagement across diverse markets.

During her tenure at PEOPLElogy, Elaine played a pivotal role in crafting and positioning the brand. In just one year, her strategic insights and dynamic headship were instrumental in helping the company secure an impressive 12 awards, underscoring her ability to elevate brand recognition and success.

Passionate about delivering work of the highest calibre, Elaine ensures every project she touches carries a unique vision—one that leaves an indelible mark on the industry.

Dylan Wong

Head of Technology, PEOPLElogy Digital

Dylan blends a calm demeanour with a potent drive to democratise IT knowledge. His extensive 20+ year career spans diverse technological landscapes, from startups to established corporations, showcasing his mastery across platforms such as .NET, PHP, and Java. 

He has consistently led and built high-performing IT teams, demonstrating expertise in system architecture and strategic implementation. His experiences include building IT teams for Dun & Bradstreet (D&B) Malaysia and Singapore under CreditInfo. 

Dylan spearheaded the revamp of D&B’s SaaS core credit management system, resulting in a 20% revenue increase for the organisation and contributing to its 2020 IPO. His solution’s efficacy led to its adoption by D&B Indonesia’s mainframe operations. 

His proven ability to deliver great solutions is characterised by his deep technological expertise and strategic leadership. His achievements, marked by significant revenue growth and successful system implementations, highlights his invaluable contribution to PEOPLElogy and the broader IT landscape. 

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