April 4, 2024

SOBA, A Dream Came True for PEOPLElogy

by Liza Dass

We are delighted to shimmer on the exceptional achievement of our visionary founder, Mr. Allen Lee, at the distinguished 14th Star Outstanding Business Awards (SOBA) Gala Dinner held on the 7th of March 2024. 

Mr. Allen Lee’s entrepreneurial journey has always been defined by persistence, determination, and indestructible commitment to talent transformation and solution-provider. His recent victory at the SOBA Gala Dinner, where he secured not one, but three reputable awards, serves as a monument to his extraordinary leadership and magnificent vision he has towards the future. 

Among the laurels bestowed upon Mr. Allen Lee are, the Platinum Award for Best Innovation with up to RM25 million turnover, Par Excellence Achievement for Male Entrepreneur of the Year, and the Grand Platinum Winner for Elite Entrepreneur of the Year. These awards not only recognize his outstanding contributions to the business community but also reflect his tenacious, persistence and steadfast attitude towards his dream. 


Saluting his humbleness, Mr. Allen Lee expressed his gratitude for the recognition, emphasizing his joy by saying “It is not about the award, but it is the self-promised dream that came true” in realizing making a significant impact in the Malaysian SME industry and beyond. His vision extends far beyond awards, as he aspires to establish the largest People Development Solution Centre in Southeast Asia, with the aim of positively impacting at least one million lives. 


Mr. Allen Lee’s journey is an inspiration to all of us. From overcoming early setbacks to founding PEOPLElogy and transforming it into a ‘people developer group,’ his unstoppable dedication to his vision has been astonishing. Guided by his mantra inspired by Napoleon Hill, “You are what you think, so think positively about your future”, Mr. Allen symbolizes the power of optimism and mindset in achieving extraordinary success.  

As a company, we are tremendously proud to be led by such an inspirational figure. We extend our heartfelt congratulations to Mr. Allen Lee on this well-deserved recognition! 

“Gambateh!”, as Mr. Allen would say. 


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Media: The Star 

News: An overwhelming platinum victory 


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