1. Strategic Campaign Planning & Execution

• Translate strategic marketing goals into integrated tactical calendars and campaign plans.
• Own the end-to-end campaign lifecycle: brief development, campaign setup, execution, monitoring, and post-campaign analysis.
• Manage and maintain marketing timelines across various business segments to ensure timely launches and alignment with business goals.

2. Team & Cross-functional Leadership

• Collaborate closely with internal teams (digital, performance, content, design, events, sales) to ensure campaign excellence and consistency.
• Serve as the key liaison between marketing, product, and business stakeholders for campaign alignment and communication.
• Review deliverables to ensure high-quality, brand-consistent outputs from all teams.

3. Budget & Resource Management

• Manage campaign budgets and optimize for ROI across different platforms and segments.
• Track and report marketing spend vs. performance on a weekly and monthly basis.
• Ensure resource allocation is efficient and supports campaign priorities.

4. Performance Monitoring & Reporting

• Track KPIs such as reach, CTR, CPL, conversion rate, sign-ups, and revenue impact.
• Use trackers to monitor daily/weekly campaign performance and adjust plans as needed.
• Prepare campaign reports, insights, and presentations.

5. Process & Optimization

• Establish workflows, SOPs, and campaign documentation to ensure efficient execution and knowledge sharing.
• Identify and test new tools, platforms, and channels to improve campaign effectiveness.
• Continuously optimize campaigns based on performance insights, trends, and feedback.